About Broadband Genie

What is Broadband Genie?

Welcome to Broadband Genie, an independent UK comparison service for home broadband, TV, landline, and mobile home broadband services.

Our team of broadband experts ensure our comparison tables are up to date with the best deals from all the UK’s leading suppliers.

We provide plain-English guides and features to demystify the tech jargon and guide you through any broadband related situation.

Free, secure, and simple to use

Free: There are no charges to use this website. Our income comes from a combination of advertising and commissions from sales – but we are steadfastly 100% independent and no charges are passed on to you.
Secure: Broadband Genie is completely secure and you don’t need to disclose any personal details to use the majority of our services. Find out more by reading our privacy policy.
Simple: We’re constantly reassessing how we provide deal information to you, making it as simple as possible to navigate the broadband landscape while giving you all the information you need to make a fully informed decision.

We’re on a mission

We set up Broadband Genie in 2004 with one simple goal: to save consumers time and money by making your broadband switch as simple and pain-free as possible.

We were the first dedicated UK broadband comparison website, and are stronger than ever today, having helped tens of thousands of customers switch broadband supplier.

Our promises to you

We’re on your side: People trust us because we’ve proved over the years we’re 100% independent and unbiased, and we’re always on the side of the consumer.
We’re up to date: We get our broadband deal information directly from the UK’s leading broadband suppliers and check the details every day.
We keep it simple: All our guides are written by experts, but in plain English; while our comparison tables are full of the information you’ve told us that you need.
We’re here to help: If you need more help, we’re also available on social media (Facebook, Twitter / X, Instagram) or on the end of the phone – whatever works best for you.

Broadband Genie & Broadband.co.uk

In 2021 Broadband Genie acquired Broadband.co.uk, and the two sites were merged in 2024 to form a single place for expert broadband advice and comparison in the UK.

About Broadband.co.uk

Broadband.co.uk was launched in 2004. It is now owned by Genie Ventures Ltd. and is a sister brand to Broadband Genie. The aim of broadband.co.uk was to provide independent, expert advice to anyone who is either upgrading their broadband connection, or signing-up to broadband for the first time.